PROJECTS

Porsche Group

Gift for loyalty card holders

Loyal customers are worth their weight in gold, which is why Porsche Slovenia is treating owners of Volkswagen, Audi, Seat, Cupra, Skoda, Volkswagen Commercial Vehicles and Porsche to the benefits of the Porsche Group Benefits Card. It brings them a range of benefits to make their travelling experience more enjoyable, make car care easier and get you benefits from Porsche Slovenia partners.

Highlights

What kind of gift were we looking for ...

The December before the New Year is a time when a lot happens. People are rushing around, shopping or visiting, and spending more time than usual behind the wheel of their car. The Porsche Group wanted to give loyalty card holders something of quality and, above all, something useful on their journey. That’s why, when looking for the right gift, we focused on driving safety and usability, as these are the two things that matter most to drivers.

... and how we thought.

Even though newer vehicles are equipped with hands-free phone calling and navigation, the manual use of a phone is still a fairly common factor in road accidents – many older vehicles are not yet equipped with this technology.

To help customers be safer on their journeys, we’ve given them the gift of a mobile phone holder. This brings the device closer to the driver’s field of vision so they can pull over to use it.

However, you should be aware that using your mobile phone and other devices while driving is dangerous and legally prohibited. To use mobile devices manually, you should always stop in a safe place to avoid using the device while driving.

Customer response

“The mobile phone holders were put into neat packaging, which we were happy to give to our loyal customers or Porsche Group Loyalty Card holders. The gift also includes the Porsche Assistance Slovenia phone number, which is available to customers in all situations, on all their journeys.”

Nina Juratovec, Loyalty Project Coordinator

9.5%

Decrease in bounce rate

22.5%

Increase in average session duration

130%

Increase in page views